SOCIAL MEDIA WORKSHOP AT THE HOIZ ALM
Social media is omnipresent. It's a diverse field that's constantly changing and evolving. However, it's essential for a truly successful brand these days.
But which channels are truly relevant for my brand? How do I reach my target audience and stay relevant over time? Speakers Andrea Gercken and Janine Härdter know exactly why a fascinating visualization isn't enough and what social media has to do with storytelling. In an exciting workshop, they also give us insights into working with influencers and how to best utilize them.
THE CONTENTS AT A GLANCE
1 WHAT HAPPENED SO FAR
How have platforms changed in recent years?
What does this mean for brands?
2 TOPIC 365 DAYS
What makes me relevant as a brand? How do I find out what my own "brand relevance" might be?
3 CONTENT
365 days of space and room to speak. That's a huge amount of content. How do you approach it: financially, in production, in the process?
4 ACTIVATION & INFLUENCERS
Owned, earned, paid. How do I get everything I want to say out there, and what role can influencers play? How do I find the right ones, how do I work with these personalities in 2017, and how do I retain them long-term?
LEARNING OBJECTIVES
– You will learn how social media has developed in recent years and which platforms are most effective for your goals
– You are able to optimally address your target groups, build and maintain relationships
– You will recognize which topics and content are relevant for your target group and where your company can provide real added value.
– You are able to implement social media in your company and organize workflows efficiently.
– You know which rules you should follow in social media and how you can work efficiently with influencers
PROCESS
We'll be moving into our accommodation for the next few days on Monday afternoon at the rustic Hoiz Alm in Salzburger Land. We'll start with a relaxed dinner for networking and getting to know each other. The following day, our top speakers will introduce us to the social media workshop and provide insights into the diverse processes of an influencer. We'll then round off the evening with a cozy BBQ on the terrace of our alpine hut, before discussing what we've learned during a short hike on Wednesday.
