Pricing for Startups – Faster Growth and Higher Returns
With the right prices, you'll win more customers and increase your profits. Prices play a key role in customers' purchasing decisions. They're therefore an important lever in your marketing and sales. But how do you proceed when, due to the newness of the products, there are no reference prices in the market and you don't yet know your customers' price sensitivity?
In his presentation, pricing expert Christian Wirth will use the Pricing Canvas method to show you how to…
– systematically align prices to your customer segments,
– present your offer in a structured manner on your price list,
– develop a pricing strategy that suits you,
– use value-driven pricing mechanisms and price points and
– increase your customers’ willingness to pay.
To the Innovation Café
The Innovation Café is the monthly networking event of the SCE Start-up Support program and takes place on the first Tuesday of every month. It offers the opportunity to chat with other participants in a friendly atmosphere over a glass of beer, juice, or water – so interesting content and a pleasant atmosphere are guaranteed.
As usual, at the beginning of the Innovation Café, there is the opportunity to pitch your own startup – 2 minutes without slides – and to make one or two calls for action (co-founder search, crowdfunding campaign, etc.).
