Visual communication, branding, brand building & strategy
Whether it's a cell phone, coffee, or sneakers – a certain level of quality is expected from our favorite brands, and brand loyalty sometimes lasts a lifetime. But why do we need brands, and what function do they perform? Or what is branding and what makes a successful brand? Branding expert Stefan Grau answers these questions, explains how you can build a successful brand, and how your existing brand can gain greater recognition.
You are cordially invited to ask your questions as interested parties and future founders in this field and to learn firsthand from an expert in this interactive edition!
Agenda:
6:00 PM Welcome
6:10 PM Pitches from the audience (only with prior registration)
6:20 p.m. Lessons Learned from the speakers including Q&A
7:05 PM Virtual Networking
As usual, at the beginning of the Innovation Café, there will be an opportunity to pitch your own startup – 2 minutes without slides – and to make one or more calls for action (co-founder search, crowdfunding campaign, etc.). Anyone interested in participating should send a short email to saskia.schmidl@sce.de.
