IHK netzblicke: Chatbots, Influencer Marketing
Two lectures are offered at these netzblicke:
Lecture 1: Chatbots
Are chatbots the new apps? What's behind this trend? Regardless of iOS or Android devices, they create an emotional connection with the target audience. Conversational commerce is becoming increasingly important.
Alexander Hoffmann, founder of "COOK and CODE," demonstrates how companies can leverage this new communication channel. Includes a quick guide for creating a chatbot in just 7 minutes. No programming knowledge required.
Lecture 2: Influencers marketing
Influencer marketing is currently a buzzword in the media. What's really behind it? Is this form of marketing suitable for my company? How do I find the right influencers? Our free presentation at netzblicke will teach you the basics and help you make the right decisions for your business.
Speaker: Katrin Hilger, Manager Influencer Relations at edelman.ergo
