In this full-day seminar/workshop, participants work together in groups on specific ideas. Informative presentation-style elements complement the knowledge transfer.
The following tools are used: Design Thinking, Morphological Analysis, Empathy Map, Blue Ocean Strategy, Business Model Canvas, Opportunity-Risk Analysis (Hypothesis Testing), Implementation Roadmap, Success Stories.
Target group: Innovative employees; people who are planning to become self-employed or start a startup
Participation in the seminar is also useful if you do not yet have a concrete idea of your own or do not yet see any market opportunities for your research results, but would still like to learn the modern tools of the trade based on the ideas of the other participants, how to professionally prepare ideas and determine their market potential.
Content & Process:
Developing ideas towards the market – Design Thinking, Morphological Box, Empathy Map, Blue Ocean Strategy
Converting ideas into business models – Business Model Canvas, hypothesis testing, success stories
Here you can find more information about the event.
