1-day intensive seminar for innovative employees and potential founders
Trainer: Prof. Dr. Herbert Gillig, Dr. Roland Heinz
Content & Process:
Developing ideas towards the market
Design Thinking, Morphological Box, Empathy Map, Blue Ocean Strategy
Converting ideas into business models
Business Model Canvas, hypothesis testing, success stories
Participants work together in groups on specific ideas. Informative presentation-style elements complement the knowledge transfer. Participation in this seminar is also worthwhile if you don't yet have a concrete idea of your own or don't yet see any market opportunities for your research results, but would still like to learn the modern tools for professionally developing ideas and exploring their market potential based on the ideas of other participants.
