The German Media Academy will hold its annual conference in Munich on 1 March 2018. HR Future DayUnder the motto "New Work, Employer Branding, HR Tech – HR Strategies and Personnel Development in Digital Media Houses," this year's conference will focus on the role of human resources in digital transformation. Experts from publishing houses, digital companies, and academia will discuss innovative HR strategies and tools for digital media companies.
The media industry's digital pioneers are already embracing an agile leadership and corporate culture. They are undergoing radical change processes to create dynamic work environments, flat hierarchies, and flexible structures. They are also driving their companies' digital transformation by developing employer branding and recruiting campaigns that enable them to prevail over competitors from renowned companies in the war for talent. This is the only way to attract the sought-after high-potentials whose professional and technical expertise they urgently need to expand new, primarily digital, business areas.
But what does digital transformation mean for leadership and corporate culture? How can innovation momentum be fostered through flexible structures and agile management? Which recruiting channels and HR marketing strategies promise success? What does an employer branding campaign that attracts true digital talent look like? Top-notch speakers will address these and other questions in visionary keynotes and practical presentations. Roundtable workshops also offer ample opportunity for individual questions and discussions.
Speakers include Darja Gutnick (CEO and founder, Bunch), Birte Hackenjos (COO, Haufe Group), Mária von Heydebreck (HR Business Partner Tech, Google), Dr. Nanne von Hahn (Director Talent, Development & HR Strategy, Telefónica Germany), Yvonne Riedel (Head of Employer Branding, ProSiebenSat.1 Media), Ard Weiher (Chief Development Officer, Axel Springer Ideas Engineering), Prof. Dr. Isabell Welpe (Chair of Strategy and Innovation, TU Munich), Johannes Lenz (Head of Content, WhatsBroadcast).
