Health Claims: Advertising with health claims – What is permitted? Possibilities and limitations in food marketing
Nutrition is trending! Innovative product concepts and services currently offer significant market opportunities for many startups, as well as for small and medium-sized enterprises (SMEs). Consumers are increasingly interested in a healthy lifestyle and are looking for foods and ways to eat healthily. But what is healthy? The law defines so-called health claims for advertising with health benefits, which must meet certain requirements. But there is also a gray area in marketing. What is permitted? Where are the boundaries between creative marketing and misleading advertising?
Main topics:
· General prohibition of misleading advertising
Clean labeling
Nutritional and health information
· Dealing with internet platforms
This workshop, which is aimed at startups and SMEs in the food sector, examines the current legal situation and uses examples to demonstrate the possibilities and limitations in the design of product claims.
The subsequent get-together also offers participants space for exchange and discussion.
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