In Germany, medium-sized businesses are of great economic importance. Unlike in other industrialized countries, there is a very high proportion of small and medium-sized enterprises. Many have even managed to develop from this position into global market leaders. We are talking about companies that are often not even very well known, but whose management is exceptionally successful. These are the so-called hidden champions. Half of all hidden champions worldwide come from Germany. This seminar will focus on how their secrets of success can be transferred to other companies, even to small businesses and the self-employed.
Main content areas
You as an entrepreneur
- Internalize entrepreneurial self-image
- Understanding entrepreneurial tasks
- Develop personality
Your corporate strategy
- Highlight and focus on uniqueness
- Use the network
- Treat employees as a lever for success
Your customer
- Sharpen customer image
- Identify customers and reach them emotionally
- Shaping acquisition and customer relationships
Here you can find more information about the seminar.
