Cultural Entrepreneurship Lab:
New business ideas for culture
Cultural Entrepreneurship is an integral component of the Master's program in Cultural and Music Management at the Munich University of Music and Performing Arts. During the second and third semesters, students work in small teams to develop a cultural business model, from the initial artistic vision through market and competition analysis to the complete business plan. At the end of the lab, the students' business plans are presented to experienced entrepreneurs and investors in a final presentation, where they are evaluated. The students receive valuable feedback on their presentations from the jury on-site, as well as concrete advice and suggestions for the ideas and strategies they have developed. The best presentation is awarded a prize.
The following business models will be presented this year:
Throwback Events; An evening like back then: Our time travel event promises an exclusive baroque experience.
Art Break; The first art and culture service for everyday work: With Art Break, we provide employees with a creative change and ensure that companies become even more attractive.
NewView; your augmented reality agency for innovative live entertainment productions: Together we create visually and artistically unique show experiences!
PappenHEIM; Your Festival Village: PappenHEIM rents out ecological cabins and offers festival-goers a unique and comfortable stay.
Jury including:
Markus Bohl (Managing Director of FINEWAY GmbH)
Nicolas Reis (Founder & CEO Altruja)
Jonas Rothe (Founder & Managing Director Timeride GmbH)
Dr. Michael Weber (Partner Riverside Europe Partners GmbH)
