Especially in the biotechnology industry, there are numerous events that can develop into an existential crisis. Financing rounds must be completed, scientific milestones must be achieved, and partners and customers must be convinced. Every clinical trial carries the risk of serious adverse events. But even minor disruptions such as delivery problems can become a serious problem due to a lack of or inaccurate communication.
In this workshop, you'll learn the fundamentals of successful crisis communication. The program, consisting of presentations and group work, is specifically tailored to small and medium-sized biotechnology companies.
You'll receive practical reports and tips on how to communicate quickly and confidently in crisis situations. You'll learn the importance of crisis prevention and how to build credibility.
Main topics
- Introduction – What is a crisis?
- Prevention – How do I prepare for a potential crisis?
- In a crisis – How do I communicate professionally to the outside world?
- Environmental analysis – What environment does our communication encounter?
- Analysis of a crisis situation based on two cases in small groups
Learning objective
- Understanding the importance of crisis prevention
- Build credibility
- Be able to create your own guide to be prepared in acute situations
