To generate revenue, entrepreneurs need to know who their potential customers are and how to reach them. The second workshop delves deeper into the aspects of the market, competition, marketing, and especially sales. You'll learn methods you can use to analyze your target markets and systematically plan your sales:
- How do I segment the market?
- What does a complete business plan look like?
- Four aspects of the marketing mix with a focus on sales and pricing strategy.
- How do I assess the profitability of my business?
Do you have a business idea with potential? We'll help you plan and implement your project in a structured manner. Business planning will help you develop a promising business strategy for the next three to five years.
We offer suggestions on how to formulate your "story" in your business plan in the most interesting and convincing way possible, as well as research tips. Exercises complement the theoretical knowledge we've taught.
