In addition to the development of innovative products and services, marketing and sales are among the most important core competencies in growth-oriented companies. In this workshop, you'll discuss best-practice approaches in the context of complex sales processes with the goal of ensuring reproducible marketing success. In particular, you'll gain valuable information and tools for challenges such as positioning, customer benefits, product/market matrices, sales logic, campaign and sales funnel management, buying center analysis, SPIN selling, and much more.
Speaker Günter Meier is a multiple founder with various exits and is currently involved in four startups. He specializes in the development of young growth companies and in the design and optimization of B2B sales processes. Mr. Meier is involved as a seminar leader and moderator in numerous events. He also volunteers in startup networks and serves on the supervisory boards and advisory boards of companies and institutions.
Here you can find the Registration for the specialist workshop: Best Practice in Marketing and Sales.
