For startups, the question of a name arises at the latest when registering the company. Even the first product should have a name. However, from a legal perspective, a research process is highly recommended before registering a trademark.
Attorney Christoph Vischer, LL.M., from the law firm Weickmann & Weickmann, offers you an initial insight into the relevant questions, which are particularly relevant for startups:
- What can be protected as a trademark?
- Is researching the desired name sufficient?
- What should I pay attention to when conducting a trademark search?
- Where can I research?
- What advantage does legal research offer me?
- What costs should I expect?
