You can find the episode on data protection and all other episodes of our podcast on Spotify, iTunes, Amazon Music, Deezer, Google Podcasts, Pocket Casts, Radio Public, Breaker, Overcast, Castbox, Podcast Addict and Anchor.
Since the introduction of the GDPR, there have been complaints that the new rules would hinder the economy. Survey by the Centre for European Economic Research According to a 2020 study, business processes have become more complicated in around 60 percent of companies. And 17 percent of IT companies even see their business operations at risk. Study from last year In turn, the GDPR confirms that it makes innovation more difficult for 35 percent of the companies affected.
But consumers are not necessarily satisfied with the consequences of the GDPR either. According to a Statista survey For example, two-thirds of internet users aged 18 and over are restricted or annoyed by recurring cookie notices on websites.
How startups are making data protection easier
Startups now want to help companies streamline and accelerate processes with a wide range of solutions. Usercentrics For example (starting at minute 5:25), it has developed a consent management platform for this purpose. With this solution, companies can request, manage, and document the consent of website and app users to the use of their data. The Munich-based company has struck a chord: The startup's numerous customers also include Shopify, Daimler, KfW, and Personio.
Also Kertos wants to help companies improve their data protection workflows. To achieve this, the company uses its solution to connect a company's entire data infrastructure to break down silo structures. This allows data to be managed consistently across a wide variety of systems. The startup also aims to automate this process so that data protection-related processes take up less time. We explain what other benefits Kertos is planning starting at minute 8:35.
Services for consumers and businesses
But the data protection startups have also launched interesting new offers for consumers, such as Itsmydata shows (starting at minute 11:05). The startup offers users credit checks and the option to have their credit data corrected and deleted. The Munich-based company is also planning a service through which end customers can profitably sell certain data, for example, from their Amazon purchase history.
Dataguard (from minute 13:50) Finally, Dataguard focuses not only on data protection but also links the topic to data security. The startup analyzes companies' data processing practices and then helps them improve data protection and compliance, adapt their IT infrastructure accordingly, or change internal processes. The solutions Dataguard offers for this include consent and preference management, a cookie manager, consulting and certification for ISO 27001, and a solution for implementing the EU Whistleblower Directive.
The VC Superlyst
In this episode we also take a look at the young Munich VC SuperlystFounded in 2021 by Enrico Mickan and Gian-Marco Spinosa, the investor aims to focus on tech-driven startups in the seed stage. We'll provide more information about the founders, the expected ticket sizes, and the VC's portfolio starting at minute 16:30.
