With the fresh capital, Moonblock plans to expand its development and research teams. The goal is to launch a SaaS product this year. Startup focuses on NFTs, or non-fungible tokens, of corporate brands. NFTs represent an object in the form of a unique digital representation. Adidas, Nike, and Coca-Cola have already used blockchain technology.
Moonblock's product tracks project success metrics across industries, technologies, and brands. This allows companies to measure the product performance of their Web3 activities and compare them with competitors. According to the startup, one of its first customers is an unnamed DAX-listed company.
Moonblock: “Define new category in the analytics area”
Moonblock co-founder Anne Greul says they now want to accelerate product development and customer acquisition:
“Our goal is to define a new category in analytics and make our Web3 Brand Intelligence technology accessible to customers around the world.”
In addition to former Audi CTO Peter Mertens, Leon Szeli, founder of Presize, joined Moonblock as a business angel. He says:
"NFT technology not only enables brands to market new digital products and services to specific target audiences, but also to better understand competitors and customers, for example, based on sales figures or purchasing behavior. Moonblock's web application enables users without prior technical knowledge to leverage cutting-edge AI and big data technology, thus gaining a data-driven advantage over competitors."
