Climate protection in startups? How startups can operate in a climate-neutral AND profitable manner
The mobile startup WEtell has managed to become climate-neutral right from its launch. This is possible thanks to a consistent, all-encompassing approach: avoid, replace, and recycle. To achieve this, the team replaces everyday processes with lower-emission alternatives and offsets all unavoidable emissions with biochar.
From a strategic perspective, it's smart to factor sustainability into your business plan right from the start. Because simply offering the "best" or "cheapest" is no longer enough. Companies have long been required to adhere to strict sustainability standards.
Whether just the product or the entire company should be climate neutral depends, on the one hand, on your mindset and the right partners. On the other hand, you need to be able to do the math and understand the context. WEtell shows how it can work and is happy to provide support. WEtell's partner carbonfuture is also involved. Carbonfuture helps companies and organizations worldwide on their path to true climate neutrality. As a provider of high-quality carbon sink credits and a fully digital platform, the company offers certificates that not only avoid CO2 emissions but actively remove them from the atmosphere.
