This time, the Social Media Club focuses on crowdfunding. Dirk von Geelen and Andreas Gölkel will share their experiences.
Crowdfunding for a major publishing house: Can it work? SZ showed us how it's done! Dirk von Gehlen, journalist and author, developed the longreads magazine "Langstrecke" (Long Distance) at the Süddeutsche Zeitung and launched a crowdfunding campaign for it on Startnext in spring 2015. On Monday, March 7, Dirk will report on the hurdles he had to overcome, the requirements he had to comply with, and his experiences during the market test.
For the production and market launch of its hardware-software bundle for professional image and media management, pixx.io 2014, they turned to the crowd. And with success! The company raised over €25,000. Pixx.io co-founder shares the requirements for a successful crowdfunding campaign, the challenges they faced, and how an international campaign works. Andreas Gölkel.
