Air Up intends to use the fresh capital to finance its growth. Since the beginning of the year alone, the number of employees has doubled. Furthermore, Munich to Great Britain and Switzerland. Now, other countries in Europe and the USA are to follow. Air Up already supplies 1 million customers in Europe and expects sales of 100 million euros this year. Additional products and production facilities are planned. Co-founder Lena Jüngst says:
"We are proud of the renewed trust our existing investors have placed in us. We knew our idea had the potential, but we never expected such a success. We struck a chord with our exceptional product and were almost unable to meet the high customer demand. We are pleased to prove that with an innovative idea and a healthy dose of pragmatism, you can truly bring about change. This underscores our vision of revolutionizing the global beverage market and demonstrates that health and sustainability can also be economically attractive!"
Air Up: “Making fragrance-based drinking the new normal”
Niccolo Manzoni, Managing Partner at investor Five Seasons Ventures, says:
"At Five Seasons Ventures, we support future market leaders in the foodtech sector. The Air-Up team has consistently demonstrated the vision, ambition, and ability to execute to be just that. Within a very short period of time, the company has achieved tremendous success – and this in a virtually saturated market with well-known consumer desires: drinking more water, using fewer plastic bottles, and enjoying fewer unhealthy beverages. This latest capital injection enables Air Up to enter the global stage and make scent-based drinking the new normal."
