To generate revenue, entrepreneurs need to know who their potential customers are and how to reach them. The second workshop delves deeper into the aspects of the market, competition, marketing, and especially sales. You will learn methods that will help you analyze your target markets and plan your sales systematically:
- How do I segment the market?
- Four aspects of the marketing mix with a focus on sales and pricing strategy
- How do I assess the profitability of my business?
Speaker: Harald Wagner, BayStartUp GmbH
The third part of the workshop series will take place on April 28 instead of.
More information about the event “From Business Model to Market – Basic Workshop: Business Planning II” can be found here.
