Ajuma's UV Bodyguard is a small sensor that measures UV radiation and transmits the values to a mobile phone via Bluetooth. Users enter their skin type and current sun protection in the app and are warned in good time as soon as UV exposure becomes too high. Founding couple Annette Barth and Julian Meyer-Arnek acquired 15 percent of the company's shares for €110,000 in yesterday's episode of 'The Lion's Den'. your company offered.
Ajuma: “Great team, great product”
Judith Williams was the first to withdraw from the circle of potential investors. While she recognized the benefits of the product, she couldn't assess whether customers would be willing to purchase the almost €70 UV bodyguard. Carsten Maschmeyer expressed great interest in the Munich-based company's product and discussed a joint investment with Nils Glagau, even as Judith Williams explained her rejection. The offer from Maschmeyer and Glagau: €110,000 for 25 percent of the company shares. Maschmeyer explained his connection to UV protection by pointing out his son's skin cancer. He himself suffers from skin damage caused by excessive sun exposure. Carsten Maschmeyer said to the founders:
"I am therefore very interested in the topic, and if I can contribute to prevention and awareness through an investment with you, I would be very happy to do so because of my personal experiences."
Nils Glagau praised the founders and their development:
"Great team, great product. I think: Just this alarm device, this sensor, the fact that I'm dealing with it—I think it's brilliant, because I'm interacting with the sun differently."
Ralf Dümmel pointed out that it was a seasonal product and dropped out. Both Maschmeyer and Georg Kofler disagreed: In Maschmeyer's view, the UV sensor also protects against a lack of sunlight in winter. Kofler cited his home region of South Tyrol as an example of "regions where the sun shines even in winter." He praised the product as "socially useful," but feared that a strong marketing push would be necessary for the product's success and also withdrew from the bidding round. After brief deliberation, the Ajuma founding couple accepted the offer from Carsten Maschmeyer and Nils Glagau.
