Moritz Simsch and Sebastian Jung have party The effervescent tablets are intended as a replacement for plastic-wrapped liquid soap. Instead of buying liquid soap, which is 95 percent water, environmentally conscious customers can dissolve the 4-gram tablets in 100 milliliters of water to obtain soap. The surfactants in the soap are derived from coconut oil. The product is available in three fragrances. According to the founders, their goal is to quickly build a brand with other products, such as deodorants. For €200,000, the founders are offering the television investors a 15 percent stake in the company.
Sause “a really cool product”
The product is well-received by investors. However, Georg Kofler finds the company's valuation too high, and he is the first to exit. Nils Glagau compares the product with competing products and comes to the conclusion:
“That’s not enough innovation, USP for me, so I’m out.”
Ralf Dümmel also criticizes the rating, but is otherwise enthusiastic:
"Except for the company valuation, I think everything is fantastic. A great story, a really cool topic, sustainable, with huge potential. So I'd love to be involved."
He offers the founders 200,000 euros, but demands 25 percent of the company in return.
Also Dagmar Wöhrl celebrates the party:
“You know what you’re talking about and, above all, you have a really cool product.”
She wants to bring the soap shower to retail, hotels, and restaurants. She is offering €250,000 for a 20 percent stake.
The teleshopping entrepreneur Judith Williams is enthusiastic about the topic of sustainability and says:
"Well, you guys are awesome. Your product isn't just great, it's an innovation, and that's not easy in cosmetics."
Their offer: 200,000 euros for 25 percent of Sause shares.
The founders consult and decide on Judith Williams’ offer.
No investor money for bread mix
Bierkruste founder Ines Pfisterer sells a bread mix to which beer is added. After a brief mixing, the bread dough is ready to bake. The result, an onion bread, is well received by TV investors. A baking mix is expected to retail for €6.90. Therefore, the founder sees her invention not as an everyday product, but rather as a gift item. The founder is seeking an investment of €80,000 for a 25 percent stake in the company.
Pfisterer currently works full-time at a startup and runs Bierkruste as a sideline. This puts her off Carsten Maschmeyer, who generally only invests in full-time entrepreneurs.
Nils Glagau is withdrawing due to the company's positioning as a gift item and the low resale value he expects. Ralf Dümmel is also put off by the high price and the difficult retail positioning and is not submitting an offer. Dagmal Wöhrl, like Carsten Maschmeyer, does not want to invest in part-time entrepreneurs. She also lacks a product range with additional baking mixes. Judith Williams follows suit and also withdraws due to a lack of additional flavors. Thus, the founder leaves the TV show without an investment.
