What often goes wrong can – with the right recipe – also succeed
Lessons learned from over 40 cases
Innovation managers in industrial companies are under increasing pressure today. Long-term, strategic innovation projects are being postponed. Instead, innovation contributions for process improvements are expected to be provided tomorrow and implemented the day after. At the same time, innovation teams are becoming more compact and budgets more manageable.
'Collaboration' is the magic word.
Industrial companies – and not just the large ones anymore – are specifically looking for startups with innovative solutions. However, risk appetite has declined rapidly in recent months. Industrial companies are increasingly unwilling to share startups' technical development risks. The innovation they seek in startups must work, and proof of this must be provided by corresponding sales figures.
