With the right prices, you'll win more customers and increase your profits. Prices play a key role in customers' purchasing decisions. They're therefore an important lever in your marketing and sales. But how do you proceed when, due to the newness of the products, there are no reference prices in the market and you don't yet know your customers' price sensitivity?
In his presentation, pricing expert Christian Wirth will use the Pricing Canvas method to show you how to…
– systematically align prices to your customer segments,
– present your offer in a structured manner on your price list,
– develop a pricing strategy that suits you,
– use value-driven pricing mechanisms and price points and
– increase your customers’ willingness to pay.
We look forward to your participation in this presentation with many examples and practical tips!
