The Keller Group operates the two online shops Keller Sports and Keller x, as well as the sports app sMiles. The main investor in the financing round is the Co-Investor Group. Reimann Investors is participating in the financing. All previous investors also remain on board. Pursue has been able to complete several investments worth millions in recent years. Jacob Keller, co-founder and managing director of the Keller Group, says:
"We are very pleased that we have successfully completed our planned financing round. Given the current uncertain economic situation, this renewed strong confidence in our company was not something we could take for granted. We are now optimally positioned to continue the strong growth we have experienced in recent years."
Keller Group relies on predictive analytics
The Munich-based company is particularly active in the field of digital services and smart data projects. More than 60,000 participants have already taken part in challenges in the sMiles app, according to Moritz Keller, also co-founder and managing director of the Keller Group:
“This is more participants than in the world’s largest marathon in New York.”
The third managing director Marcus Trute reports on other digital projects of the company:
"Since last year, we have been dedicated to an innovative predictive analytics project. This significantly improves the quality of sales, purchasing, and marketing planning and ultimately has a positive impact on sales, margin development, and other key performance indicators."
