Crisis management for startups in times of COVID-19 – Pitching to investors and your “Corona story”
Many investors remain interested in engaging with high-potential startups. Along with the executive summary and 2-pager, the pitch is your ticket to further investment negotiations. Your startup story must already provide answers in the pitch about your strategy for overcoming this crisis or, ideally, even profiting from it.
Markus A. Schilling, Head of Training Program and Startup Coach at BayStartUP GmbH, gives you insights and suggestions for pitching your story under the changed circumstances:
- What has changed since March 2020?
- What success factors do investors look for?
- Where are our Strengths and weaknesses?
- Is there a demand pull in my industry and can we benefit from it?
- What strategy will my startup use to cope with the coronavirus shock?
- How do I then conceptualize our startup story in the pitch?
- What questions should I expect?
