Munich-based startup Bella & Bona has raised $3 million in pre-Series A funding. Plug and Play Ventures is the lead investor. The young company plans to use the fresh capital to develop new locations in Germany, among other things..
Sono Motors, Siemens and Holidu are already doing it — getting lunch from Bella & Bona The Munich-based startup acts as a kind of cafeteria replacement for corporate clients. Bella & Bona prepares the meals itself—unlike competitors like Smunch, which outsources this to partner restaurants. It's an approach that also appeals to investors. The Bella & Bona team, led by founders Matteo Cricco and Niccolò Lapini, has raised a total of $3 million. In addition to lead investor Plug and Play Ventures, the investors include Foodora co-founders Emanuel Pallua and Julian Dames.
George Damouny, Partner at Plug and Play Ventures, says about the investment:
"We at Plug and Play were very impressed with the dedication and passion of Bella & Bona's outstanding team, high growth rate of their business, and clear path to profitability. Investing in Bella & Bona was a great opportunity for us to expand our food portfolio in Europe, and we are thrilled to continue to support them on their path to becoming a huge success."
The DACH region clearly in sight
Niccolo Lapini, CEO and Co-Founder of Bell & Bona, on the future plans:
"This is an exciting time for Bella & Bona and a pivotal moment as we prepare to launch our service in more cities across Germany, Austria and Switzerland. We continue to relentlessly execute on our strategy and aim to become the largest B2B digital canteen in the region. This is a $13 billion opportunity in Germany alone, but the historical level of service has been incredibly low. We strongly believe that focusing on B2B and investing in technology, automation and scale across the entire value chain can dramatically improve customer satisfaction, health and convenience, while having a positive impact on the environment and creating a business with strong margins and unit economics.”
