The workshop offers suggestions on how to formulate your "story" in your business plan in the most interesting and convincing way possible, as well as research tips. Exercises complement the theoretical knowledge acquired.
The first workshop provides a general overview and delves into the description of the product/service, its significant, relevant customer benefits, and the market and competitive situation. Of particular importance is the question of how and with what you want to earn money:
- Why is business planning useful and necessary?
- What does a complete business plan look like?
- From product features to relevant customer benefits.
- Competitive advantages and unique selling points.
- What does the “profit engine” that drives your business idea look like?
- How do I assess the profitability of my business?
Speaker: Fabian Brunner, BayStartUP
