For startups, attending trade fairs is difficult, especially in the early stages. After all, there are a thousand other things to do—further developing the product, convincing customers, or training employees.
With Bayern Innovativ on a Bavarian joint stand
However, there is an easy way to get to major trade fairs like CeBIT and make your company visible to the international market. Bayern Innovativ brings startups to a Bavarian joint stand. And all this at comparatively favorable conditions (the starter package costs 1,500 euros for founders) and without having to worry about stand construction, Wi-Fi, catering, etc.
Here, not only start-ups but also established companies and scientific institutions from Bavaria present their innovative products and processes. Another advantage: the joint stands are well-positioned and highly visible along the main aisles or in the entrance area – something that is often difficult for a start-up to achieve on its own and usually only works after a long collaboration with trade fair companies.
A win-win situation for young founders: Bayern Innovativ takes care of the entire booth organization, leaving the startup to focus on its core competencies. This allows them to efficiently tap into new markets and acquire new customers at the trade fair. Of course, it's up to every company to approach potential customers in advance and invite them to the booth for a discussion.
Sonja Henning, who is responsible for trade fairs at Bayern Innovativ, finds the mix of companies at the joint stand particularly exciting. For example, at the Hannover Messe Industrie (HMI), ten startups will be exhibiting alongside 30 established companies, and more than 15 university institutions will also be present. Who knows, perhaps your booth neighbor will become a new cooperation partner?
The trade fairs in spring 2016 are almost fully booked
However, interested parties must Register early. The deadlines for CeBIT, HMI or analytica, which take place in spring 2016, are currently running. Only very few places are left for these trade fairs – be quick! complete overview shows the trade fairs where Bayern Innovativ offers a joint stand. And here you can go directly to the Conditions of participation.
