Recently, Hubert Burda Media acquired the 1998-founded Online health portal Netdoktor.de from the Holtzbrinck Publishing Group The media group is integrating the GmbH as a wholly-owned subsidiary into the Burdalife division.
On the Munich-based online portal Netdoktor.de, patients can find information on diseases, symptoms, treatment methods, and medications. All information provided is provided by physicians, biologists, and medical journalists. The portal also offers a symptom checker that helps patients determine their most likely diagnosis.
“Netdoktor.de has developed extremely positively in recent years as part of Holtzbrinck Digital and is now by far the market leader among Germany’s health portals,”
commented Julian Oei, CEO of Holtzbrinck Digital, the development of the last few years.
The future of Netdoktor.de
With the integration of Germany's largest online health portal, Burdalife aims to strengthen its leading position in the healthcare journalism industry. Furthermore, with the acquisition, Burda is pursuing the strategy of the "Pharmacy Future Pact," through which the media company, in cooperation with the pharmacy cooperative, aims to support the local pharmacy landscape in Germany and make it future-proof.
“With Burda, we have found the ideal partner to continue the success story of Netdoktor.de and further expand its strong market position,”
says Julian Oei And Burda board Philipp Welte sees the collaboration as a forward-looking step:
"The healthcare industry is facing the challenge of a historic transformation triggered by digitalization. With the innovative healthcare portal Netdoktor.de [...] we are further expanding our expertise in this field. We want to accompany the healthcare industry's transformation process with our high-quality and medically sound journalistic offerings."
