Platform business models are the central business models of digitalization. The stars are companies like Airbnb, Uber, Amazon, Salesforce, and others: all of them companies that once outperformed leading companies on the global market in terms of market capitalization.
But how do so-called platform business models work? And how can your company build a scalable business as well?
In the lecture and discussion you will learn, among other things, how you can use modern methods to identify targeted approaches for platform businesses, integrate them into your corporate strategy and build them up in a targeted manner.
We focus on the B2B business – as there is still a lot of potential here for both medium-sized companies and corporations.
We explain the effectiveness of platform business models and how these approaches can be applied, particularly in B2B business. We also demonstrate how new growth areas can be identified and developed in a targeted manner.
You'll receive answers to the following questions: Why are platform business models the pinnacle of digitalization? What distinguishes them from traditional models? What are the advantages?
You understand the basic mechanisms of platform business models and how they (value creation offerings, monetization strategies, development strategies) work in practice.
You will learn how to identify and build these approaches and models in your industry and company.
