Prices have a strong and direct impact on corporate profits and are therefore a key success factor for any company. For customers, they are one of the most important purchasing decision factors.
However, many startups lack specialized knowledge in price management and experience pricing as a dilemma. While setting the highest possible price potentially maximizes profits, it also deters customers. Furthermore, startups often find it difficult to quantify the benefits of their innovative products. Startups have limited experience to draw on, and direct performance comparisons with competitors are usually difficult.
In this workshop, pricing expert Christian Wirth will demonstrate how startups can design their prices in an agile and customer-centric way. Interactively and with numerous practical examples, the following questions will be answered, among others:
- How do I proceed with pricing and what factors do I need to consider?
- What general pricing strategies are there and how do I best use them?
- How do I build a clever pricing model that maximizes my customers' willingness to buy and pay?
- Which psychological pricing levers can be used to further increase success?
