The Munich-based startup Voycer, a provider of engagement technology for customer retention and activation, has completed its latest growth financing round. The financing round was led by GPS Ventures, a private investment firm that invests jointly with other investors in Germany.
Successful financing round for VoycerThe Munich-based startup has raised a total of a seven-figure investment. With this funding, the company plans to expand its sales and marketing efforts and complement the product testing technology of its modular engagement solution SocialVOYCE with features for recommendation and influencer marketing. The reward system will be better tailored to the needs of influencers and micro-influencers with special gamification approaches. They will be more closely integrated into recommendation marketing alongside consumers.
Additionally, Voycer plans to expand its native commerce technology so that customers can intuitively embed products from the store into users' community content.
Continue the successful course with strong partners
Michael Nenninger, CEO of Voycer, comments on the current growth round:
"We want to continue our successful path with engagement platforms and customer communities. Therefore, we are expanding our successful product testing format to offer a better product experience, which is then generated by the consumers themselves. In our collaboration with well-known brands such as innogy and Conrad Electronic, we see that product testing within their own online presence is becoming increasingly important as a tool for recommendation marketing. This allows brands to improve interaction with customers and increase traffic to their own websites. We are pleased about the strategic support from GPS Ventures, which also allows us to benefit from an international network for new customer acquisition."
Dr. Albrecht Bochow, Venture Partner at GPS Ventures, adds:
"We are pleased to be able to support Voycer's growth trajectory. The company's strong position is demonstrated by the projects with major brands that rely on Voycer's technology for their referral marketing. This enables decision-makers to implement a relevant engagement platform within just a few days, improving referral marketing and involving influencers. Voycer also benefits from our strong network and our expertise in internationalization."
GPS Ventures is part of a network of business angels, venture partners and various German and international investors.
