If you want to be visible in the digital world, you can't avoid online marketing. But what opportunities does the internet offer for getting your company and products in front of customers? This workshop will provide an introduction to the world of online marketing and address the following questions:
How does marketing work in the digital world?
Which media and tools are most suitable for my company?
How do I get started in online marketing?
The workshop will be strongly dialogue-oriented. After two keynote speeches, participants will have the opportunity to delve deeper into individual areas of online marketing or discuss case studies.
