Founding a company with obstacles?

This news will come as little surprise to many: A recent analysis of the 2017 Randstad Labor Barometer found that entrepreneurs in Germany face (too) many obstacles. Better conditions can be found in Norway, Great Britain, and Denmark.

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While only 59% of respondents in Germany believe that the country offers good conditions for founding a startup, the number in Great Britain, Norway, and Denmark is almost 70%. This still places Germany in the middle of the pack.

work barometer

And even if in Germany some is done to support founders in the difficult initial phase, There is still a need for action. Especially when it comes to reducing bureaucracy, other countries are much further ahead. If you want to start a company in Estonia, the entire registration process is done online. And in Austria, you no longer need a notary for the simple establishment of a GmbH (limited liability company) (with a three-year trial period).

Are startups attractive as employers?

Another interesting question from the labor barometer is the extent to which a startup is attractive as an employer. Established companies still seem to be more attractive to German employees. Only 36% of respondents would like to work for a startup. The situation is quite different in other countries: When asked whether they would like to work for a young tech company, half of all Britons answered yes, while among Danes, the number is as high as 47%.

However, Germany isn't quite so poor. 45% of respondents between the ages of 25 and 44 can imagine working in a startup.


The Randstad Labor Barometer online survey is conducted quarterly in 33 countries. In Germany, 400 employees between the ages of 18 and 65 from various industries were surveyed.

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