China is a world leader in online retail. Cross-border e-commerce is strongly promoted by the Chinese government, offering SMEs excellent opportunities to enter the huge consumer market.
Due to the current legal changes (1) in online trading, the China Chamber of Commerce you about all the important innovations.
Another major topic of the event is sales through various distribution channels. Is it sufficient to have your own online shop in English to be found by Chinese consumers, or should you try to sell through Chinese eCommerce platforms? Do selected smaller Do you use these platforms, or does it make sense to be listed on the major Chinese sites? What are the communication channels with customers like? These topics will be discussed at our event using practical examples.
Cost of the event: 60 euros, to register go to here.
In addition to the AHK China, the following companies will be speaking:
– Alibaba.com with its B2C platform “Tmall” –> THE Chinese online giant
– Germany in the box –> a small selected platform especially for German products
– windeln.de –> a young, Bavarian company with great success in the Chinese eCommerce market
PROGRAM CONTENT
2:00 p.m.: greeting
2:10 p.m.: eCommerce in the B2C market
– Overview and market entry without company formation
– Legislation and current practice
– Media and channels
– Contacts and practical tips
Sabine Dietlmeier, Managing Director of German Industry & Commerce Greater China GmbH (AHK China)
3:30 p.m.: Practical reports
Germany-in-the-box, Alibaba with Tmall and windeln.de
5:00 PM: questions and answers
5:30 p.m.: Networking and refreshments
(1) Online retailers must provide information. They should provide a link to the online dispute resolution platform, and starting February 1, 2017, they should inform the contractual partner about their willingness to participate in dispute resolution proceedings before a consumer arbitration board.
All information can be found at: https://www.ihk-muenchen.de/rechtsgrundlagen-ecommerce/
