Prices have a strong and direct impact on corporate profits and are therefore a key success factor for any company. For customers, they are one of the most important purchasing decision factors.
Many startups lack specialized knowledge in price management and experience pricing as a dilemma. While setting the highest possible price potentially maximizes profits, it also scares off customers.
Additionally, startups experience pricing as a challenge because the benefits of their innovative products are difficult to quantify. Startups have limited experience to draw on, and direct performance comparisons with competitors are difficult.
In this workshop, pricing expert Christian Wirth will share the fundamentals and latest trends in price management. Interactively and with numerous practical examples, the following questions will be answered, among others:
- What general pricing strategies can I use to attract even more customers?
- How do I derive a successful pricing strategy from the corporate and marketing strategy?
- How do I effectively use cost-based, competitive and psychological pricing?
- Which tools can I use to increase my customers’ price acceptance and how can I tap into new customer segments?
- How do I use the possibilities of digitalization to make my prices even more individual and dynamic?
