About the MCBW
The Munich Creative Business Week (MCBW), Germany's largest design event for designers and clients, has become a major attraction for top international designers, architects, creative professionals, business representatives, and companies in recent years – as well as for anyone with a general interest in design. The reason: The MCBW raises awareness of design and its social, cultural, and economic significance. The motto "Design connects" is a top priority and is lived out in Munich for over a week!
Various events in the city—exhibitions, conferences, workshops, company tours, and much more—are increasingly attracting international delegations and audiences from all over the world to Munich. Another major attraction of the MCBW lies in its annually changing thematic focus, which is aligned with current social trends and discussions. Other key aspects are the sustainability of products and services, as well as the promotion of young creative talent.
6th Munich Creative Business Week 2017
The MCBW 2017 focuses on “Design Connects – The Smart Revolution”.
These are the five focus topics of MCBW 2017:
- Smart People Coworking spaces inspire, digitization facilitates, collaborative consumption shapes, crowdsourcing enables, and upcycling preserves the future. And it's always about connecting people.
- Smart Objects These include wearables for the entire body. E-health contributes to a better quality of life, smart grids deliver continuous energy while conserving it, and cyber-physical systems allow software and mechanics to communicate with each other. Design helps ensure that this remains close to people!
- Smart City The motto "Returning production facilities to cities" is a concrete vision of the future that must be implemented. Topics include smart mobility, smart growth, and smart homes.
- Smart Economy Or to put it another way: How do you gain time? For example, through intelligent processes ranging from computer-integrated manufacturing to the Internet of Things and the smart factory.
- Smart Brands Today, brand development and communication no longer arise from the top down, but rather interactively with users. Brands tell stories and listen, are adaptable and flexible, and encourage honest communication.
Not all events at MCBW 2017 will follow the theme “Design Connects – The Smart Revolution” – MCBW is an open platform for creative products.
Here you can find more information about the Munich Creative Business Week 2017.
