Short description
Turning an idea into a success and one day owning a successful company is the dream of everyone who starts a startup. The path is difficult and rocky, and many fail. Torsten Wohlrab, CEO of trnd, and Stephan Kretschmer, trainer and coach, explain why.
Combining management theory and practical experience, both will guide you through the history of trnd's development. Our speakers aim to gain more knowledge and be able to apply this knowledge. The core message of this event is what defines success.
The idea
• Passion for the business idea
• Appearance and appearance, how do I want to appear
• Imagery and simplicity
• Briefing and negotiation
• Advocatus Diabolie, preparing for the unexpected
• Business plan
The team
• Clone or synergy
• Investing in togetherness
• Openness and conflict resolution
• Talking about the future
• Allocation of tasks
The growth
• Leadership
• Communication
• Professionalism (HR, Finance)
• Structure
The success
• Life models
• Money, power
• Distance from each other
Afterwards there will be an opportunity to network with snacks and drinks.
About trnd
When Rob Nikowitsch and Torsten Wohlrab launched trnd in the spring of 2005 to revolutionize marketing, they firmly believed that word-of-mouth/recommendation marketing was exactly what marketers in the DACH region had been waiting for. They were quickly proven wrong, and it took until 2007 to make the topic acceptable in the DACH region. Eleven years have passed since trnd was founded, and the company operates from eight countries in 19 markets for clients such as P&G, Samsung, Coca-Cola, and many more. The two employees in 2005 have grown to 200 today, and revenues of zero euros have grown to approximately 20 million euros.
Registration is via email to event@gategarching.com stating the lecture.
You can find more information about the event here.
