program
Digital transformation: What do companies need to be successful now?
Sven Hellmann – Partner – Cassini Consulting
Let’s explore together what skills companies need to remain competitive in the future.
Omni-Channel Success @L'Occitane – What other industries can learn from retail.
Timo Kohlberg – Product Marketing Manager – Adobe
The retail industry was the first to experience digital transformation. Consumers are active both online and offline and expect consistent offers and communication at every touchpoint along the customer journey. Using the example of cosmetics manufacturer and retailer L'Occitane, learn how omni-channel marketing is being put into practice and what lessons other industries can learn from it.
Lemonbeat – RWE establishes a subsidiary for IoT
Rüdiger Hussong – Business Development Manager – Lemonbeat GmbH
From light switches and smart meters to complex machines and systems – intelligent solutions for networked communication between a wide variety of devices and applications form the basis of new business models for industrial corporations. Lemonbeat has now identified the first use cases for B2B customers seeking to address the challenges of the Internet of Things. In this presentation, learn more about the company spin-off from RWE and Lemonbeat GmbH's community building via the W3C.
Digital Leadership: How to Increase the Speed of Change in Teams
Dr. Sebastian Spörer – Expert in Neuro-Bio-Chemistry – First German Center for Performance Management
In this presentation, followed by a discussion, neuro-change expert Sebastian Spörer explains the neurobiological background of change and how you can harness biology to your advantage. The pace of change in companies must increase; increasing people's willingness to change is just as important as processes.
Virtual Reality – A new frontier for creative innovation
Alissa Iljaitsch – Digital Innovation Strategist – IQ Gemini
What makes VR a unique creative medium, and how do you prepare your product development team to create applications that will go beyond 360 video streaming? Creating powerful experiences that make use of the power of “presence” and “embodiment” in VR will require new forms of experimentation and deeper psychological insights. Along with powerful industry cases that VR is uniquely suited to deliver Alissia Iljaitsch of IQ Gemini presents and a toolkit for VR product development and new criteria for resources, process, and collaboration.
Mobile Shift – What impact does this trend have on business?
Michael Phan & Tobias Hoke – Technical University of Ingolstadt.
In this talk, Michael Phan and Tobias Hoke will present findings from their academic work on the topic of "Mobile Shift." They will examine its impact on business models and critically examine the opportunities and risks.
You can find more information about the event here.
