curly scales qualitative customer research with voice AI. Our AI conducts empathetic and natural interviews with hundreds of participants simultaneously—fully automatically. Companies define their research questions; curly conducts structured voice interviews and synthesizes the results into actionable insights. Unlike surveys, curly captures nuances through intelligent follow-up questions (4–5x more insights than static questionnaires). Unlike manual interviews, curly scales to hundreds of conversations at once. Setup takes minutes, and initial results are available within hours.
The evaluation is both qualitative and quantitative—including statistical analyses and significance levels. The result: the depth of real conversations, combined with the economies of scale and analytical robustness of a large-scale study. Customer research has traditionally been an expensive, slow process. curly transforms it into a continuous system—for product managers, founders, and researchers who want to base decisions on genuine customer insights, not gut feeling. Our vision: a Customer Intelligence OS that empowers companies to truly act in a customer-centric way—not just once, but continuously.