Munich Startup: What does your startup do? What problem do you solve?
Yannik Süß, founder of Webmetic: Webmetic identifies the companies behind anonymous website visitors – completely cookie-free and GDPR-compliant. The problem: 98 percent of B2B website visitors remain anonymous and disappear without making contact. This is wasted potential, because these companies have already shown interest. We recognize these visitors and enrich them with comprehensive company data: industry, size, digital presence, and contact options.
We also offer Smart Pages, which adapt websites in real time to the company visiting them—personalized headlines, relevant testimonials, and industry-specific content throughout the entire website. This transforms a static website into a dynamic sales tool.
Our more than 200 registered users benefit from our technology to follow up specifically and increase their conversion rates. The solution makes modern B2B marketing strategies accessible to small and medium-sized businesses.
“Our unique selling point is Smart Pages”
Munich Startup: But that's been around for a long time!
Yannik SweetYes, visitor identification exists—but not like this! Many providers still use cookies, which is problematic from a data protection perspective and is becoming increasingly ineffective due to browser blocking. We operate completely cookie-free, using a proprietary process that an external legal opinion has confirmed as 100 percent GDPR-compliant.
The key difference lies in our phenomenal dataset with over 55 data fields per company – from NACE codes to digital presence to detailed company descriptions.
Our unique selling point is Smart Pages: The website adapts to the visitor in real time. This technology enables a completely new dimension of personalization. We were specifically developed for the post-cookie era and offer a future-proof alternative that combines data protection with marketing efficiency.
Munich Startup: What is your founding story?
Yannik SweetAs an external IT Analytics Manager at Messe München, I was responsible for the digital analytics of all events – from IAA Mobility to Bauma. A department approached me with a request to analyze competitive solutions for visitor identification. During my research, I discovered that the existing systems were, in my opinion, legacy technology – either not GDPR-compliant or with insufficient data. Naively, I thought, "I can do better!"
Numerous sleepless nights followed until the first prototype was ready. The topic was gradually rolled out further at Messe München, and many departments benefited directly from the data sets. I was then able to convince Condor of the idea, which, after a successful pitch, led to further momentum. Today, after its founding in January 2025, we have over 200 registered users who Webmetic What began as an internal solution is now a standalone product that creates real added value.
How can you be GDPR compliant without cookies?
Munich Startup: What have been your biggest challenges so far?
Yannik Sweet: The technical challenge was enormous: developing a precise identification without cookies that was also legally compliant. Our system currently processes up to 4,000 data points per second – building this infrastructure and maintaining stability was a massive challenge.
The second hurdle: building trust. "GDPR-compliant without cookies" sounds too good to be true for many. We had to prove that our technology works and is legally sound. Obtaining an external data protection report was essential, but also costly. The 14-day free trial period is a huge help today – customers immediately see the identified companies and are convinced. The biggest challenge remains balancing rapid growth with quality assurance in data processing.
Munich Startup: Where would you like to be in one year, where in five years?
Yannik Sweet: In a year, we want to be firmly established in the market and help many B2B companies personalize their websites. It would be great to have built a well-coordinated team and for the name Webmetic to be well-known in the B2B marketing scene. We want to be the go-to solution for cookieless visitor identification in the DACH region.
In five years, we see ourselves as a solid, profitable company in the B2B market—the standard for privacy-compliant B2B website personalization. Our goal is for Smart Pages to become as commonplace as other analytics products. We want to grow organically, continuously improve our technology, and always offer our customers real added value. Our vision: Every B2B website uses intelligent personalization, and Webmetic makes this possible.
Munich Startup: How have you experienced Munich as a startup location so far?
Yannik Sweet: Munich has so much to offer! We were among the final candidates for Xpreneurs from UnternehmerTUM – a fantastic opportunity for visibility and feedback. The Werk1 community made us a great offer for office space, which we haven't been able to accept yet, as our team is still too spread out across Germany.
Baystartup's numerous events offer perfect networking opportunities, and we had competent contacts who were able to answer all our questions. A highlight was the invitation from the city of Munich to join a delegation trip to Vivatech in Paris – an incredible opportunity for international contacts. HypoVereinsbank also believed in our idea early on and gave us substantial support. Munich offers a fantastic ecosystem for B2B startups – from proximity to corporations to a vibrant startup scene.
Organic growth in the foreground
Munich Startup: Quick exit or long breath?
Yannik Sweet: We're completely bootstrapped and intend to stay that way for the time being. With Webmetic, a dream comes true: to develop something meaningful and offer our customers real added value. We're not interested in a quick exit, but in building a sustainable company that solves real problems.
We believe in organic growth and want to maintain control over our vision. Of course, we don't rule out investors in the future, but for now, we're focused on becoming profitable and further developing our technology. Our staying power is paying off—we're building something that will last and transform the B2B marketing market for good.
