WakeUp! – Networking over breakfast
Success factors for market entry in the USA using the example of the Munich-based creative agency Stereolize!
What it's about:
For successful technology and media companies, the US market remains the most attractive of all. The 10 most valuable companies in the world all come from the US. Even successful German companies face the question of expansion sooner or later. What are the specific challenges for making the leap across the pond?
The Munich-based creative agency Stereolize took the plunge last year. This talk will provide insight into questions surrounding market entry in the US. Which business, financial, and tax differences compared to the European market environment require special attention? How do you approach American clients, partners, and potential employees while taking cultural etiquette into account?
Where is the right location for your company in the USA and what are the most important decision criteria for your choice?
Get an informal insight into the inner workings of a Munich neighbor and learn more about the pitfalls you'd rather avoid when expanding into the USA. You'll also get a brief, firsthand introduction to the booming business location of Fairfax County near Washington, DC.
About the speakers:
- Dipl.-Kün. Alexander Eisfeld is Business Development Director at Stereolize GmbH. While studying Fine Arts at the Academy of Fine Arts in Munich, he completed training as a certified presentation and public speaking trainer and has been working as an entrepreneur in the corporate, online, and TV sectors since 2006. At Stereolize, he is strategically and operationally responsible for marketing and sales for EMEA, Asia, and Australia.
- Herbert C. Frey MBA is Director of the Europe Office of the Fairfax County (Virginia) Economic Development Authority (FCEDA) in Munich. Since 2015, Mr. Frey has been supporting and advising European companies entering the US market and establishing themselves in Fairfax County. Mr. Frey has been working as an independent business and financing consultant since 2001. Prior to that, he worked as a business development and product manager for various international insurance groups in Europe and Asia.
Agenda:
- 7:30 a.m. Registration
- 8:00 a.m. Welcome & moderated introduction
- 8:55 a.m. Networking & Breakfast
- 9:10 a.m. Lecture: ‘Success factors for market entry in the USA using the example of the Munich-based creative agency Stereolize!'
- 9:45 a.m. Get together
What is a WakeUp!
WakeUp! is a networking event at Munich Network. Each WakeUp! focuses on a specific topic. A topic expert gives a 20-minute presentation and shares their personal experiences with the participants. All participants introduce themselves and also have the opportunity to share their own experiences, ideas, and perspectives on the day's topic with the other participants.
Attention! Opportunity for pitches
Are you looking for capital or partnerships? Then you can present your company at WakeUp! In each WakeUp!, we give the first three companies that register with us the opportunity to present their company and its mission in a three-minute pitch with a maximum of three slides. Munich Network members have priority. Interested? Then call us: Eva Krebs, phone number: +49 89 630253.36.
