Munich Startup: What does Plant Magic do? What problem does it solve?
Sebastian Brecey, Plant Magic: With our vegan and functional Superfood Lattes make a small contribution to healthier nutrition and greater sustainability in the food sector. To achieve this, our products must, above all, be easy to integrate into our often stressful everyday lives and, at the same time, be delicious. Only then can healthy nutrition become an integral part of our lives.
Munich Startup: But that's been around for a long time!
Sebastian Brecey: Only halfway. Our flavors like matcha, chai, and the like can be found in most cafés today. However, our special recipes are also based on functional ingredients from around the world that have been used for centuries in Ayurveda or traditional Chinese medicine, for example, or are known as adaptogens and nootropics. This special blend makes our drinks unique and the perfect everyday support. Furthermore, our products are available either ready-to-drink (bottles) or ready-to-shake (powder). This connects with the realities of modern target groups. Plant Magic fits everywhere: at home, in the office, or on the go.
Our Plant Magic Lattes are also super nutritious, 100 percent natural, free of artificial additives, and of the highest organic quality. They contain no added sugar and have a long shelf life when stored unrefrigerated.
Plant Magic was created during Corona
Munich Startup: What is your founding story?
Sebastian Brecey: The idea for Plant Magic was born during the pandemic: During this phase, we became more focused on nutrition and tried out many new healthy, sustainable, and functional foods and ingredients in our private lives. During the lockdown, our favorite cafes also had to switch to a takeaway service. Suddenly, the special latte creations were only available to go in cups.
This is how we finally came up with the idea for Plant Magic: milk alternatives combined with delicious recipes and functional ingredients that we all know from our favorite cafes, but are also great for on the go or at home. A healthy drink with functional benefits (focus, balance) for in-between meals.
Munich Startup: What have been your biggest challenges so far?
Sebastian Brecey: One of the biggest challenges was certainly our market test in 2021, during which we produced our products ourselves in small batches every week, bottled them, and then delivered them fresh to around 25 local supermarkets in the Munich area. We built the production machines ourselves, and we learned a tremendous amount through the weekly iterations. This gave our products the final touches for series production.
More vegan convenience products are to follow
Munich Startup: Where would you like to be in one year, where in five years?
Sebastian Brecey: Our lattes were just the beginning. We will continue to develop more vegan, functional, and, above all, delicious convenience products that will help people across Europe eat healthier and more sustainably in their everyday lives.
In the short term, however, our goals specifically relate to our brand-new Instant Latte Powders. These are now available alongside our bottled drinks and are great for home use. This is a great and exciting step for our company.
Munich Startup: How have you experienced Munich as a startup location so far?
Sebastian Brecey: Munich is not only important to us personally because it is our home. It has also proven to be a great choice as a location for our company! There is a strong ecosystem here in Food area: Both in terms of development and the exchange among numerous food startups is very valuable – people help each other and are there for each other. The network here offers a good environment.
Munich Startup: Risk or security?
Sebastian Brecey: As startup founders, our answer naturally tends to be “risk.” Every Startup is a risk. Rather, it's about constantly reassessing the risk and then adapting the strategy quickly and flexibly to the current market situation.
