Hacoy: With his label Hacoy, Maximilian Rupp wants to make the fashion world a better place. The founder sees Hacoy not just as a brand, but as a mission to make a positive impact on the status quo of the fashion industry – with sustainable, fairly produced, and recyclable clothing. In an interview, the founder explains. “Our ultimate goal is not just to clothe people, but to do so in a way that protects our planet and its inhabitants.” (Photo: Hacoy)