As Sushi Bikes founder Andy Weinzierl talks about LinkedIn As announced, STS Ventures, BayBG Venture Capital, VRD, and Parkshore have invested in the startup. Existing shareholders also participated in the financing round. Weinzierl did not disclose the amount of the investment.
"Bicycles are the best invention in the world, and with Sushi Bikes, we're making them even better. For me, e-bikes are the first major opportunity since the invention of bicycles to replace cars and make cities more beautiful again,"
explained WeinzierlHe comments on the financing round as follows:
“What a great sign for sustainable mobility and D2C startups.”
Sushi Bikes was founded in 2018 by Andy Weinzierl and TV presenter Joko Winterscheidt. The goal of the startup was to to bring an affordable electric bike onto the market, which, at €999, is significantly cheaper than competing products. They also wanted to score points with the pared-down aesthetics of a fixie bike (single-speed bike) and a lightweight and compact battery, whose performance is geared towards urban conditions. However, the startup has since adjusted its prices; the cheapest model currently sells for €1,199.
Affordable e-bikes as a unique selling point
Opposite startup scene Weinzierl explained that the money from the financing round will primarily be used for marketing and the expansion of internal processes. However, the prices for the startup's bicycles will not change.
Just in June, the startup unveiled new models of its e-bikes. The third generation of the "Maki" and "California Roll" models now feature hydraulic disc brakes and new, puncture-proof tires. Furthermore, for the first time, the lights are now permanently integrated into the bike. The startup aims to make its bikes more suitable for everyday use.
