As the Food newspaper As first reported, Nestlé is acquiring a minority stake in Yfood. The food company confirmed the investment to the newspaper. Founders and managing directors Noel Bollmann and Benjamin Kremer will continue to hold the majority of the company's shares after the deal. Regulatory approval is still pending. Details on the size of the investment are not known. Founded in 2017, Munich startup sells bottled drinks in various flavors that are intended to replace full meals.
Yfood deal with Nestlé aims to drive international expansion
Yfood generated sales of approximately €120 million last year—double the previous year's figure. The Munich-based company's liquid meals are currently available in over 30 countries and at 28,000 retail outlets. In addition to Germany, Yfood has retail stores in Austria, Switzerland, the Netherlands, France, and the United Kingdom. In addition to its Munich headquarters, offices are being built in London, Amsterdam, and Paris. The company employs approximately 200 people and claims to have over one million customers.
The startup hopes the deal with Nestlé will provide advantages in international expansion and distribution channels, as reported to Lebensmittelzeitung. Nestlé explained its commitment to the paper with consumer trends toward snacks and drinks on the go.
Recently we tried Yfood ourselves and Video test published on this topic:
