Celus, founded in 2018 by Tobias Pohl, Alexander Pohl, and André Alcalde, aims to optimize electronics development with a cloud-based B2B SaaS platform. Every electronic product contains a printed circuit board (PCB) with tiny hardware components—each with its own specifications, prices, and availability. Until now, PCBs were developed manually, primarily using the experience of electronics developers and their research into the required components. This leads to highly complex and time-consuming development cycles to ultimately achieve a final design with component selection.
More than 1,800 users
The Development platform The Celus project aims to support electronics developers with comprehensive component data from electronics manufacturers. Design automation enables the flexible replacement of components on a printed circuit board. This allows electrical engineers to adapt their product's supply chain to delivery bottlenecks or price changes without the usual manual effort.
According to the company, more than 1,800 developers are already using the Munich-based startup's engineering platform. With the €25 million raised, Celus intends, among other things, to further drive its growth with a focus on the US market and further expand its team.
“Position yourself at the heart of the electronics industry”
Tobias Pohl, CEO of Celus, commented on the current financing round:
"Developers spend far too much time relying on memory or manually searching for parts that might perform a specific function. Celus changes the game by providing developers with a digital tool that drastically speeds up the process and automates many manual steps. The new round of funding and the support of our high-profile investors and our distinguished active advisory board will enable us to expand our user base worldwide and open a Celus office in the US—positioning us at the heart of the electronics industry. We want to reach all electronics developers so they can focus more on innovation and creativity, while our software reduces the tedious and time-consuming tasks they've previously had to deal with."
And Andre Retterath, Partner at Early bird and future member of the Advisory Board of Celus, says:
"The COVID-induced electronics supply bottlenecks have revealed more than ever the vulnerability of one of the largest and most important global industries. After observing this market for several years, we firmly believe that the Celus, with its designer-centric approach, has the potential to lead the horizontal integration of the damaged and fragmented electronics supply chain—all enabled by design automation."
