The Munich-based startup Earlygame operates an online portal for esports and gaming with its German and English-language platform of the same name. According to the company, over 3 million users per month learn about the latest developments in esports and get tips on their favorite games. Last year, Earlygame secure initial financing of 850,000 euros – around 700,000 euros were raised through a crowdinvesting campaign, with investors contributing the rest.
Some of them have now increased their stake in the company, such as Olympia-Verlag, publisher of the sports magazine "Kicker". And also Christoph Winterling, the Marketing Director of Italian Serie A club Bologna FC, doubled his contribution. He already stated about his 2021 investment:
"Earlygame's vision and track record convinced us. We've known Fabian Furch for many years, and what he, Leopold Ingelheim, and the entire Earlygame team built within a very short time convinced us and was ultimately the deciding factor for our investment."
Earlygame aims for 20 million euros in sales
Investor Winterling's increased involvement is likely also due to the startup's positive development. The company announced that it had increased its revenue by 300 percent in 2021 compared to the previous year. Furthermore, founders Fabian Furch and Leopold Ingelheim rejected a takeover offer of $12 million at the end of the year. Earlygame now expects to break even next year. The startup is targeting revenue of €20 million and a total of 30 million monthly users by 2026.
Werner Wittman, Head of Digital Media at Kicker, is satisfied with the development of Earlygame so far:
"User loyalty is increasing significantly. It's a very encouraging development we're witnessing."
Now the startup is raising money again and is asking the crowd again about the Seedmatch platform for support.
