Munich Startup: What motivated you to start the company?
Monja Mühling: I've always wanted to play a decisive role in my career and make a tangible difference with my own ideas. For me, the greatest motivation is seeing that my efforts have a direct impact on the company's success—and can also have a short- or long-term impact on the global economy. That wouldn't be possible as an employee in a large corporation. Founding was the perfect model for this.
Munich Startup: What would you have liked to have known before starting your first business?
Monja Mühling: There are many things you can't know in advance as a founder. Therefore, it's always very valuable to work with experienced partners and learn from them.
Venture Capital since 2016
Munich Startup: How has your company been financed so far?
Monja Mühling: After our founding, we went through a bootstrapping phase and kept ourselves afloat with software development projects. Since 2016, we have been Venture Capital-financed.
Munich Startup: When and where do you get the best ideas?
Monja Mühling: Morning at my desk.
Munich Startup: What are your 3 favorite work tools?
Monja Mühling: Pitch.io, Slack and Click-up.
Less is more
Munich Startup: Your top tip on pitching?
Monja Mühling: Less is more, and simple is better than complicated – especially when it comes to deep tech topics. The story should be clear, concise, and easily understandable – and the presentation should be perfect from the first to the last word.
Munich Startup: Does this seem like a good time to start a business? Why?
Monja Mühling: It's always a good time to start a business. If you intend to, you should do so. Once you have the entrepreneurial idea, you should give it a try. "Having the courage" is independent of the phase or general circumstances. After all, by starting a business, you have the opportunity to actively shape the future.
The backbone for many areas of life
Munich Startup: Which technology or industry would you focus on for your next startup?
Monja Mühling: The interplay between software and logistics still seems sensible to me. Both are groundbreaking – in terms of technology and market development. The logistics industry is a very important sector. It forms the backbone of many areas of life. The market is highly dynamic, adaptable, and increasingly characterized by changes that I can actively help shape.
Munich Startup: In your opinion, what could be improved at the Munich startup location?
Monja Mühling: Munich is the perfect place for B2B startups. Support is available – including at universities. Munich is a positive ecosystem in this regard. There's a good network, numerous programs, and excellent connections to the business world.
Munich Startup: Which founder would you like to meet in person? And what would you ask them?
Monja Mühling: I exchange ideas on various topics and best practices with various founders and find the networking very valuable.
